How do you build long-term trust and a loyal community as you scale—without losing your voice? In this recorded conversation from Cannes Lions, e.l.f. Beauty Chairman and CEO Tarang Amin and Your Rich BFF founder Vivian Tu sit down with LinkedIn Editor-in-Chief Daniel Roth to compare notes on building loyal communities from very different vantage points: a nearly $2 billion beauty brand that moves at the speed of culture, and a personal-finance creator whose voice is her business.
Explore how Tarang keeps e.l.f. close to its community through “zero distance” between the C-suite and the people they serve, and how Vivian earns trust by translating financial jargon into plain talk—and by turning down high-six-figure deals that don’t align with her values. Learn Tarang’s three-question framework for deciding when a brand should weigh in on a cultural moment, why Vivian focuses on moving from earning to owning, and what both leaders do to stay culturally relevant without slipping into corporate-speak.
This is a recording of a live event and features audience participation and an unscripted Q&A. For more conversations featuring prominent leaders visit linkedin.com/events.
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